When Carolyn Evans bought a hair salon in Brisbane, she struggled to make it work. But as a trained trichologist, she knew it had potential.

With guidance and support from the team at Worldwide Salon Marketing (you’ll hear Carolyn mention several times the hands-on help she received from WSM’s then Director of Online, George Slater) she turned the business around, ‘re-invented’ it as a trichology clinic…and now owns the market for trichology services in her city. (Pay attention to what Carolyn says about the power of online video.)

To check for yourself how she dominates the market, Google “hair health Brisbane” – and look under ‘videos’.