Louise Adkins of Lavish in Benalla, Victoria, is a champion at raking in cash up-front by selling memberships. In this interview with Worldwide Salon Marketing founder Greg Milner she details how she launched and marketed her campaign, which brought in no less than $31,000 in a single day. Below the video you’ll find some of the many marketing pieces Louise used – and, importantly, a Membership Roadmap for her staff. Taking advice from WSM and other Members, Louise planned a FOUR WEEK marketing campaign before she allowed any clients to buy memberships.
Here you’ll find some of the many marketing pieces Louise used – and, importantly, a Membership Roadmap for her staff. Taking advice from WSM and other Members, Louise planned a FOUR WEEK marketing campaign before she allowed any clients to buy memberships.
This campaign included:
A series of emails to ‘warm up’ her client base (You can download one of those emails below.)
Facebook and Instagram posts
In-salon posters (you can download the poster below)
A long-form sales letter she sent out in hard copy. Yes, old-fashioned hard copy. You can download that letter below.
Her website updated with a pre-register link. (Check it out here.)
Push notifications send via her Mobile App
Notifications send via SMS
Here is the long sales letter Louise made. (Click to download in Word)
Here is the first email Louise sent out to her clients, and the long letter Louise posted to her clients two weeks before opening the memberships for sale. (Click on the letter to download it in Word format)
Here is the POSTER Louise made from a template here in the Members site (Click to download in Word)
And – as important as anything else – here is the Staff Training Roadmap Louise wrote to ‘enrol’ her staff in the process of making as much money from this campaign as possible:
